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FRESH news for dog owners as Butternut Box lands in Pets at Home

Butternut Box | Press Release • August 6, 2024

FRESH news for dog owners as Butternut Box lands in Pets at Home

Exciting news for dog owners! Fresh dog food brand, Butternut Box, is available for the very first time in Pets at Home, the UK's leading pet care business. Furry friends can now get their paws on Butternut Box’s Fresh recipes at 50 Pet Care Centres nationwide.


Butternut Box, the European market leader in Fresh dog food, is on a mission to deliver health and happiness to dogs everywhere.


Butternut Box believes dogs deserve better, creating Fresh recipes with human-quality meat and vegetables. Every carefully chosen ingredient is gently cooked to create simple, tasty and complete meals, with the right balance of vitamins and minerals for dogs of every age.


The benefits of a Fresh diet for dogs include stronger gut health, healthier skin and a shinier coat. In fact, 84% of Butternut Box customers have seen an improvement in their dog’s health after feeding Fresh**.


David Nolan, Co-founder of Butternut Box, said:


We believe that dogs deserve the best and are committed to using only the freshest, human-quality ingredients in our meals to help dogs to stay fit and healthy. So much so, we even taste-test the recipes ourselves. To date, Butternut Box has provided tailored meal plans directly to customers' doorsteps, ensuring personalised nutrition for dogs across the country.”


“We’re incredibly proud to be the first Fresh dog food available in Pets at Home, bringing our tasty recipes to pet parents in a way that suits them. We want to make Fresh dog food as accessible as possible, regardless of pet parents' preferred shopping method.


“With our aim to create a better world for dogs, we hope to educate dog owners about the health benefits of Fresh nutrition, whilst also enabling even more of our four-legged friends to get their paws on our delicious meals.”

 

David Wainwright, Commercial Director at Pets at Home, said:


“We are delighted to be the first retailer to bring Butternut Box’s Fresh dog food to customers. At Pets at Home, we provide a wide range of pet food to help owners with feeding choices and we’re so excited that this is now available in store and is widely accessible.”

 

Butternut Box’s launch into Pets at Home comes after a study found that millions of UK dog owners have no idea what goes into their dog’s food. In fact, almost half (48%) of dog owners are able to name just three ingredients in their pet’s food***.


The retail listing marks a huge step forward in the Fresh dog food brand’s mission to revolutionise dog nutrition and change the industry for good.


In Pets at Home, dog owners can choose from a range of tasty Butternut Box recipes including Pork This Way, Gobble Gobble Turkey, Chicken You Out and Duo of Duck and Chicken. Each recipe is conveniently packaged in a single 400g pouch (RRP £3.79). A Variety Box featuring seven meals made up of four recipes and a low-fat Chicken Box are also available (RRP £24.99)


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